Urvashi Kaur/U'Core

At the Core was an experiential evening celebrating the launch of U'Core by Urvashi Kaur in collaboration with The Grammar Room, conceived as a high-energy, content-led celebration of the U’Core collection. Set within a black-and-white visual code, the night blended fashion, conversation, and play through bespoke cocktails inspired by garments, interactive gifting, and intimate moments designed to feel both effortless and memorable.

A curated group of stylists, creatives, and brand loyalists styled Urvashi Kaur pieces in their own way, turning each look into a distinct interpretation of the same core language. Introduced and discussed live by Urvashi herself, the showcase demystified the collection’s versatility and craft, while generating organic sales, meaningful engagement, and rich visual content that extended the experience beyond the night itself.