Puri/Adonis

Conceived as a visual interpretation of Adonis, the campaign reflects on beauty, desire, and the power of transformation. Each model embodies the myth, Aphrodite’s sensuality, Persephone’s duality, Artemis’s restraint, and Adonis’s fleeting bloom translated through presence, gesture, and gaze.

The stripped-back setting allows the garments to take center stage, their movement revealing the dialogue between strength and softness, structure and surrender. What emerges is a study in contrasts, a modern retelling of an ancient story, where myth becomes mood, and character becomes form.